Product Time Line

- 1926
Founder Walter Holdstein opens Sportcraft for business at 232 Madison Avenue in New York City.
- 1976
Celebrates Golden Anniversary at Pierre Hotel in New York City hosted by Sofia Holdstein.
- 1992
Introduces first electronic dartboard retailing for less than $100.
- 1994
Selected by Kmart as Supplier of the Year.
- 1995
Selected by Target as Vendor of the Year.
- 1998
Introduces first 4-piece table tennis table.
The company introduces rounded corner goal forward hockey for realistic play.
- 1999
Introduces first lawn game sets packaged in carrybags.
- 2000
Introduces first “No Tools” billiard table.
Sportcraft introduces “Toggle-Off” Easy Net System for Badminton & Volleyball.
- 2001
Designs, produces, and ships first motorized treadmills to Wal-Mart.
Sportcraft introduces “Score-Net” on net scoring system.
- 2002
Selected by Wal-Mart as Sporting Goods Vendor of the Year for Asia and USA.
- 2003
Introduces first motion activated lighted bicycle helmet.
- 2004
Monster Games are born!
- 2005
Inflatable Bounce Houses and Waterslides from Sportcraft hit the retail shelf.
- 2007
Selected by Target as Vendor of the Year.